Our story
inspiration is in the name
In retrospect, the story of muze began with a painting start-up I built from the ground up & ran for two years as a senior university student. Besides allowing me to pay off my school debt upon graduation, this formative experience was like catching an entrepreneurial bug for life.
Around that time, I moved in together with my future wife into our first place - a shoebox-sized studio apartment. That was when I discovered the joy & transformative power of decorating. But more importantly, as I was refreshing our new place with a coat of paint, I had an epiphany.
I realized that interior painting had a lot of room for creativity as a decorating method. Somehow this realization unlocked a flow of creative ideas from creative use of colour in decorating to fusing interior design and art.
These ideas inspired me to dream.
Although I come from a lineage of artisans and a family of two accomplished fine artists and sculptors - my dad and my uncle - I didn’t think about my artistic DNA before that moment.
My Bcomm landed me several corporate gigs. After graduating, I did business analytics and merchandise planning for two Fortune 500 retailers in Toronto. One morning I woke up with a burning desire to quit my day job and follow my heart to find my true calling in life.
And five years ago, I did just that.
The idea of introducing creativity to interior painting inspired me to transform my life from a successful career in corporate retail into my dream life of an artist, designer & creative entrepreneur - my true calling.
That’s why I like to say that inspiration is in our name.